Collaborate don’t Collide with IT
Many organisations face the age old challenge of marketing versus IT driven initiatives. In today’s Web 2.0 world, those lines are blurred and the two organisations are working together to drive key business initiatives for the company. How do you open the dialogue and find success?
Open Text extends extends a special invitation for you to join guests, Stephen Powers and Lisa Bradner from Forrester Research as they share their experience on successful collaboration.
Join this webinar and learn:
- How to engage IT on marketing projects
- Best practices in leveraging technology for marketing results
- Tips on building solutions to generate revenue and fit into an IT infrastructure
Steven Powers and Lisa Bradner from Forrester have worked with dozens of organisations who have faced this common challenge and found success. They will share examples and answer questions on how to optimise your IT and marketing initiatives.
Who should attend: IT savvy marketing professionals who are looking to extend their relationship with IT and leverage DAM and WCM technologies in their Web initiatives.
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